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Faculty of Management

Marketing

In addition to core courses, students must complete the following four ³¦´Ç³Ü°ù²õ±ð²õ:Ìý

  • - Consumer Behaviour
  • - Marketing Communications
  • - Marketing Research
  • - Marketing Strategy 

Plus four of:

  • - Global Marketing
  • - Sales Management 
  • - Services Marketing
  • - Brand Management
  • - Digital Marketing

Career options for Marketing majors

Today's careers offer Marketing majors an opportunity to work in a wide variety of exciting industries including: entertainment, fashion, advertising/public relations, market research firms, pharmaceutical companies, publishers, real estate development companies, healthcare, travel, retail and many others. Entry-level, marketing positions can lead to marketing management positions, such as:

  • advertising manager
  • brand manager
  • marketing research manager
  • public relations specialist
  • purchasing agent
  • sales manager
  • sales promotion director