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Current Teaching

• COMM 3405听 Global Marketing
• COMM 4401听 Marketing Strategy
• BUSI 6450听 MBA Marketing Strategy Seminar
• BUSI 6414听 MBA Global Marketing Seminar

Selected Awards & Honours

• 2016听 A. Gordon Archibald Excellence in Teaching Award
• 2011-2014听 SSHRC Insight Development Grant, Co-investigator: 鈥淭he Impact of Stereotype Threat on Perceptions and Consumption of Products Associated with Dissociative Groups鈥�, $60,700
  
• 2010-2012听 SSHRC RDI Research Grant,听Co-investigator: 鈥淚ncreasing Product Recalls and Fewer Product Returns: An Exploratory Research鈥�, $39,125
• 2009-2013听 SSHRC Standard Research Grant, Principal Investigator: 鈥淓ffect of Perceived Proximity on Perception and Avoidance of Health Risks in the Context of Food Contamination鈥�, $73,816
• 2008-2012听 SSHRC MBF Research Grant,听Co-investigator: 鈥淭he Effect of Incongruity Between Brand Association on Attitude Toward the Brand鈥�, $130,588
  

Selected Publications

• Transgressing a group value in a transcultural experience: Is tarnishing the group image more painful than tarnishing the self-image? Carvalho, S.W., Fazel, H. & Trifts, V. Journal of Business Research, 91, 326-333听 (2018)
  
• Hitting the nail on the head! Insight into consumer assessment of sustainability-related innovations. Carvalho, S.W., Silvestre, B. & Cunningham, P. Long Range Planning, 50, 741-755听 (2017)
• Ethnic minority consumers reactions to advertisements featuring members of other minority groups. El Hazzouri, M., Main, K.J. & Carvalho, S.W. International Journal of Research in Marketing, 34(3), 717-733听 (2017)
• An investigation of the emotional outcomes of business students' cheating 鈥榖iological laws鈥� to achieve academic excellence. El-Hazzouri, M., Carvalho, S.W. & Main, K. 听Academy of Management Learning and Education, 14(4), 440-460听 (2015)
• Brand concepts as representations of human values: So cultural congruity and compatibility between values matter? Torelli, C.J., Ozsomer, A., Carvalho, S.W., Keh, H.T. & Maehle, N. Journal of Marketing, 76(4), 92-108 听(2012)