Telling the Dal story–it's what we do best
Communications, Marketing & Creative Services (CMC) works with the university community to provide direction that aligns with ±«Óãtv's strategic priorities.
We offer a number of communications, marketing and creative resources across ±«Óãtv. Learn about our team's expertise and how we can help in the following areas:
Media and Communications
We provide counsel to a large university community with a diverse set of communications needs.
We develop and implement strategic communications plans, work to engage with our community, collaborateÌýwith the university's communicators, offer crisis and issues managementÌýexpertise, and tell our collective storyÌýto our Dal community and beyondÌýthroughÌý±è³Ü²ú±ô¾±³¦²¹³Ù¾±´Ç²Ô²õÌýand integrated communication channels.
Marketing and Advertising
If youÌýhaveÌýa story to tell or a marketing challenge to tackle, we can help you.
We'llÌýguide you through the entire process – from developing a communications and marketing plan that helps focus your needs and objectives, to recommending strategies andÌýtactics that maximize your in-market resources, to methods for evaluating and measuring success.
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Branding and Creative Design
We work on projects of all sizes to provide visual solutions aimed at achieving the communications and marketing goals of teams from academic, administrative and research units across campus.
We help you access and create visual assets (i.e. design work, photography, videography) that align with ±«Óãtv's brand standards, reflecting and enhancing our reputation.
Digital and Web
AsÌý±«Óãtv’s largest communications and marketing platform, dal.ca receives millions of unique pageviews each year.
We work closely with the ITS Web Team toÌýmanage the university’s web presence on a day-to-day basis. We jointlyÌýsupport site leaders and authorsÌýofÌýDal-hosted sites built on our content management system, Adobe Experience Manager (AEM).
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Strategic Projects
Brand Refresh Project
Monday, June 6, 2022, marks the launch of our refreshed brand.ÌýBy working together to ensure brand consistency across the university and its many touchpoints, we are excellently positioned to show the world that ±«Óãtv is a vibrant, aspiring university with a reputation for excellence in all that we do.
Dal.ca Web Renewal Project
±«Óãtv has embarked on a multi-year project to both visually and structurally reimagine dal.ca, while also upgrading our existing content management system. Work is underway to transform dal.ca into a cohesive experience that better meets user needs.